A good online reputation management (ORM) platform encompasses all aspects of a business’s online presence — and can also be used as a key way for a business to improve their customer experience.
Not only can Business’s learn a lot from information left on review and social sites, they can use it to improve their operations and increase revenue.
Customers can leave feedback on a wide range of sites — search engines such as Google and Bing, Yelp social media sites like Facebook and Twitter, and industry-specific sources such as Cars.com. But the biggest issue lay with Google My Business.
If someone has a poor experience, they’ll find a way to broadcast it. But if they have a good experience, they’re not necessarily going to leave a review. As a result, the great customer experience you provided wasn’t reflected accurately online.
The right ORM platform encompasses the entire review landscape — including anywhere a customer might leave feedback. And, a trusted ORM provider offers guidance on all the various elements of managing online reputation.
By implementing Algorip Software, you see exceptional results:
1. Rise in views of your business listings
2. Rise in volume of your reviews
3. Drop in negative reviews for your website
Why Focus on ORM?
With nearly everyone relying on internet research for information about where to spend — or bank — their money, star ratings and online reviews matter more than ever.
Improves Search Engine Optimisation (SEO) for better rankings:
These days, SEO is one of the most important factors within marketing, however if someone were to search for a branch or location of your firm, what would they see? Google now ranks largely on customer reviews, meaning if your potential client were to search for ‘Movers’, for example, the results depend largely on what customers say about you online.
Provides a single source of truth:
By pulling data from all online sources into a single repository, ORM makes it easier to maintain overall control of how your brand is perceived in the public eye.